Retail leadership across luxury, jewellery, watches, and fashion & beauty. Over 27 years of experience building teams, strengthening brands, and driving growth across North America and the GCC.
27+ YEARS OF INTERNATIONAL EXPERIENCEA global perspective. A personal approach.
27+Years in international retail
3 marketsCurrent country leadership
34 storesLed at DAMAS Jewellery
200+Employees led at DAMAS
01 / EXECUTIVE PROFILE
Commercial focus. Human leadership.
I am a Country Manager and senior retail leader with over 27 years of international experience, including luxury retail in North America and across the GCC. I combine hands-on knowledge of the Canadian market with extensive country and multi-brand leadership across the Gulf.
My career spans luxury, jewellery, watches, and fashion & beauty: from leading international maisons at Trafalgar and jewellery operations at DAMAS to beauty retail with The Estée Lauder Companies in Canada and fashion and beauty with Chalhoub Group. I combine P&L ownership, operational discipline, talent development, and clienteling to drive profitable growth.
Luxury · Jewellery · Watches Fashion & Beauty North America & the GCC.
JAN 2026 — PRESENTKSA · Bahrain · Qatar
CURRENT ROLE
Country Manager
Trafalgar Luxury Group
Lead commercial operations and strategic market development across three countries, with responsibility for sales growth, profitability, CRM, and operational excellence.
Direct a portfolio including MARLI New York, TAG Heuer, IWC Schaffhausen, Jaeger-LeCoultre, Piaget, FRED, and Panerai.
Exceeded Saudi market sales budgets through focused commercial execution.
Lead restructuring and turnaround initiatives while strengthening VIP clienteling.
APR 2022 — NOV 2025Ottawa, Canada
Senior Regional Sales Manager
The Estée Lauder Companies
Led beauty retail in Canada, managing four stores and nine accounts with responsibility for a CAD $16M portfolio across Aveda stores, salons, and department store channels.
Delivered double-digit sales growth while consistently exceeding targets.
Expanded customer acquisition through retail activation and channel execution.
AUG 2014 — SEP 2021Bahrain · Oman
Senior Country Manager
DAMAS Jewellery
Led 34 luxury retail stores and a USD $55M portfolio, overseeing country operations, merchandising, retail execution, and talent development.
Led a workforce of more than 200 employees across Bahrain and Oman.
Strengthened market positioning and operational efficiency.
JUL 2002 — JUL 2014Oman · Bahrain
General Manager
Chalhoub Group
Directed a fashion and beauty portfolio of 16 luxury retail stores generating USD $65M in annual turnover, with responsibility for retail performance, brand execution, and commercial delivery.
Delivered annual sales growth of more than 20%.
Managed brands including Sephora, L’Occitane, and Saks Fifth Avenue.
SEP 1994 — JUN 2002Kuwait
In-flight Duty Free Manager
Kuwait Airways
Managed product selection, stock, sales training, and financial planning for in-flight duty-free retail.
Partnered with suppliers to tailor product selections to passenger preferences.
Coached cabin crew in selling, product knowledge, and customer service.
Launched a tailored duty-free magazine with refreshed selections every four months.
03 / FOUNDATIONS
Built on experience. Strengthened by learning.
Education
London Business School
Executive Master of Business Administration
ESA Business School
Advanced Executive Leadership & Strategic Management Program
College of Business Studies, Kuwait
Business Administration
Certifications
GIA — Diamonds, Jewelry & Gemstones
Project Management Professional (PMP)
Retail Master Certified
CRM Development
Train the Trainer
04 / LET’S CONNECT
A conversation about what comes next.
For senior retail leadership opportunities and professional enquiries.
